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"Have you ever, looking up, seen a cloud like to a Centaur, a Wolf, or a Bull?" So said ancient Athenian comic playwright Aristophanes. Banking on this age-old fascination with clouds, quilted jacket maker Moncler (moncler.it) collaborated with British artist Stuart Semple (stuartsemple.com) and released 2,000 'smiley faces' made of tightly-packed bubbles into the Milanese sky, a spectacle which pulled a mostly adult crowd eager to interact with the happy clouds, which wafted dreamily into the blue sky and then dissolved.

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